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Privacy Policy

Bluefin Data, LLC

Last Updated: June 2, 2026

1. Introduction

Bluefin Data, LLC (“Bluefin Data,” “BFD,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the website vesldata.com (our “Website”), use our mobile application VESL (our “App”), or otherwise interact with our platform and services (the Website, App, and related services are collectively referred to as our “Services” or the “Platform”). This policy also describes our practices for collecting, using, maintaining, protecting, and disclosing that information.

If you create an account and use our Platform for regulatory reporting, your use is also governed by our Mandatory Access Terms (“MAT”). To the extent any provision of this Privacy Policy conflicts with the MAT regarding data handling practices for Platform users, the MAT shall control with respect to those Platform services. However, this Privacy Policy applies to all visitors to our Website, regardless of whether you have an account or have agreed to the MAT.

This policy applies to information we collect:

  • On our Website (vesldata.com).
  • Through the VESL App.
  • In email, text/SMS, and other electronic messages between you and the Services.
  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
  • Through regulatory reporting and compliance activities conducted via the Platform.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using the Services, you agree to this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Children’s Privacy

Our Services are not intended for children under 16 years of age. No one under the age of 16 may provide any personal information to or through the Services. We do not knowingly collect personal information from children under 16. In compliance with the Children’s Online Privacy Protection Act (“COPPA”), we do not knowingly collect personal information from children under 13 without verifiable parental consent.

If you are under 16, do not use or provide any information on the Website, the App, or through any of their features, create a user account, make any purchases through the Services, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

If we learn we have collected or received personal information from a child under 16 (or under 13, as applicable under COPPA or state law) without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the applicable age threshold, please contact us at support@bluefindata.com.

Certain state laws (including California, Connecticut, and Colorado) impose additional protections for minors aged 13-15, including requirements for opt-in consent before selling or sharing their personal information. We comply with all applicable state-specific age thresholds.

3. Information We Collect and Methods of Collection

We collect information from and about users of our Services. This information may be collected:

  • Directly from you when you provide it to us.
  • From third parties, such as our business partners, government agencies, or when you use a third-party service to log in to your Services user account.
  • Automatically when you use the App.
  • Automatically as you navigate through the Website, including usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

3.1 Information You Provide to Us

The information we may collect on or through the Services includes:

  • Information provided when filling in forms (registration, account creation, service requests, reporting a problem).
  • Records and copies of your correspondence (including email addresses) if you contact us.
  • Your responses to surveys or research requests.
  • Details of transactions you carry out through our Services, including financial information collected by third-party processors.
  • Your search queries on the Website or in the App.
  • Regulatory reporting data, including catch reports, vessel information, trip data, and other compliance-related information submitted through the Platform.
  • For registered Platform users: all data submitted or generated through the Platform in connection with regulatory reporting (“User Data”).

3.2 Information Collected Automatically

As you navigate through and interact with our Website and/or download, access, and use the App, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Usage Details. Traffic data, location data, logs, communication data, and the resources that you access and use on or through the Services.
  • Device Information. Information about your mobile or electronic device and internet connection, including the device’s unique device identifier, IP address, operating system, browser type, mobile network information, and the device’s telephone number.
  • Location Information. Depending on reporting requirements, the Services may collect real-time information about the location of your device. Location data is used to auto-populate coordinate fields when a user selects “use my current location” for regulatory reporting purposes.

3.3 Sensitive Personal Information

We may collect certain categories of sensitive personal information as defined under applicable state privacy laws, including:

  • Government-issued identification numbers (e.g., fishing license numbers, vessel registration numbers).
  • Precise geolocation data (when you enable location services for regulatory reporting).
  • Account login credentials in combination with required security questions or passwords.

We only collect and use sensitive personal information for purposes authorized by applicable law and as necessary to provide the Services, including regulatory compliance reporting.

4. Cookies and Tracking Technologies

The technologies we use for automatic data collection may include:

Cookies (Browser Cookies). A cookie is a small file placed on the persistent storage of your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website.

Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to count users who have visited those pages or opened an email and for other related website statistics.

Analytics Technologies. We may use third-party analytics services (such as Google Analytics) to collect and analyze usage information through cookies and similar technologies.

4.1 Global Privacy Control and Universal Opt-Out Mechanisms

We honor the Global Privacy Control (“GPC”) signal and other universal opt-out preference signals recognized under applicable state privacy laws, including the California Consumer Privacy Act (as amended by the CPRA), Colorado Privacy Act, Connecticut Data Privacy Act, and other applicable state laws. When we detect a GPC signal from your browser, we will treat it as a valid opt-out request for the sale or sharing of your personal information and for targeted advertising associated with that browser.

4.2 Cookie Categories

  • Strictly Necessary Cookies: Required for the operation of our Services. They include session cookies that enable you to log in and use the Platform for regulatory reporting.
  • Functional Cookies: Allow us to remember choices you make and provide enhanced, personalized features.
  • Analytics/Performance Cookies: Allow us to recognize and count visitors and understand how visitors move around our Services.

5. Third-Party Information Collection

When you use the App or its content, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties may include analytics companies, your mobile device manufacturer, and your mobile service provider.

These third parties may use tracking technologies to collect information about you when you use the App. The information they collect may be associated with your personal information or they may collect information about your online activities over time and across different websites, apps, and other online services. We do not control these third parties’ tracking technologies or how they may be used.

6. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information, to:

  • Provide you with the Services, including facilitating regulatory compliance reporting.
  • Provide, maintain, and improve the Platform.
  • Fulfill any other purpose for which you provide it.
  • Give you notices about your account, including expiration and renewal notices.
  • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including our Terms of Use.
  • Notify you when updates are available, and of changes to any products or services we offer or provide.
  • Satisfy legal obligations and respond to lawful requests from government agencies.
  • Maintain system integrity and security.
  • Create aggregated or de-identified data for improving our Services, internal analytics, and system improvement, provided such data cannot reasonably identify you or your business.
  • Communicate with you via SMS/text regarding service updates, notifications, or relevant communications, where you have provided consent.
  • For any other purpose with your consent.

7. Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual or device, without restriction. We may create and use aggregated or de-identified data for improving our Services, internal analytics, and system improvement, provided such data cannot reasonably identify you or your business.

In addition, we may disclose personal information that we collect or you provide:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business, subject to contractual obligations to keep personal information confidential.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Bluefin Data’s assets.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Bluefin Data, our customers, or others.

7.1 Law Enforcement Requests

Bluefin Data responds to law enforcement requests only as required by applicable law. We will disclose the minimum information necessary to comply with valid legal process. We will endeavor to ensure that requests are facially valid, and we will refuse informal or unauthorized requests. In emergency situations, limited data may be disclosed to prevent imminent harm to persons, consistent with applicable law.

8. Do Not Sell or Share My Personal Information

Bluefin Data does not sell your personal information as “sale” is defined under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), or under any other applicable state privacy law. We do not share your personal information for cross-context behavioral advertising purposes.

If our practices change in the future, we will update this Privacy Policy and provide you with the right to opt out of the sale or sharing of your personal information. You may submit a “Do Not Sell or Share My Personal Information” request at any time by contacting us at support@bluefindata.com.

We honor the Global Privacy Control (GPC) signal as a valid opt-out of sale/sharing request.

9. SMS/Text Message Communications

In compliance with the Telephone Consumer Protection Act (“TCPA”), by using the Platform you grant Bluefin Data permission to communicate with you via SMS/text message for service updates, notifications, or relevant communications related to the Services. Such communications may be sent using automated technology.

You may opt out of SMS/text communications at any time by following the instructions provided in the messages (e.g., replying “STOP”) or by contacting us at support@bluefindata.com. Please note that opting out of SMS communications may affect your ability to receive time-sensitive notifications related to regulatory reporting deadlines.

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Standard message and data rates may apply.

10. Your Privacy Rights Under State Laws

Depending on your state of residence, you may have certain rights regarding your personal information under applicable state privacy laws, including the California Consumer Privacy Act/California Privacy Rights Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Texas Data Privacy and Security Act (TDPSA), Oregon Consumer Privacy Act (OCPA), Montana Consumer Data Privacy Act (MCDPA), Louisiana Data Privacy Act (LDPA), and other enacted state privacy laws (Iowa, Indiana, Tennessee, Delaware, New Hampshire, New Jersey, Nebraska, Kentucky, Maryland, Minnesota, Rhode Island, and others effective through 2025-2027).

10.1 Your Rights

Subject to applicable law, you may have the right to:

  • Right to Know/Access: Request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the purposes for collection, and the categories of third parties with whom we share personal information.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions (e.g., where retention is necessary for legal compliance or regulatory reporting obligations).
  • Right to Correct: Request correction of inaccurate personal information we maintain about you. We will provide the ability to correct your data in a commercially reasonable manner.
  • Right to Data Portability: Receive a copy of your personal information in a portable, readily usable format. We will provide the ability to export your data in a commercially reasonable format.
  • Right to Opt-Out of Sale/Sharing: Opt out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising (where applicable).

10.2 Exercising Your Rights

To exercise any of these rights, please submit a verifiable consumer request by:

We will respond to verifiable requests within the timeframes required by applicable law (generally 45 days for CCPA/CPRA requests, with a possible 45-day extension; 45 days for VCDPA, CPA, CTDPA, and similar state laws). You may designate an authorized agent to make a request on your behalf, subject to identity verification.

10.3 California-Specific Disclosures

California residents have additional rights under the CCPA/CPRA. In the preceding 12 months, we have collected the following categories of personal information: identifiers, personal information categories listed in Cal. Civ. Code Section 1798.80(e), commercial information, internet or other electronic network activity information, geolocation data, and professional or employment-related information. We collect personal information for the business and commercial purposes described in Section 6 of this Policy.

California residents may also request information about our disclosure of personal information to third parties for their direct marketing purposes under California Civil Code Section 1798.83 (“Shine the Light”). To make such a request, please contact us at support@bluefindata.com.

11. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, regulatory, accounting, or reporting requirements. To determine the appropriate retention period, we consider:

  • The nature and sensitivity of the personal information.
  • The potential risk of harm from unauthorized use or disclosure.
  • The purposes for which we process the information and whether we can achieve those purposes through other means.
  • Applicable legal, regulatory, and reporting requirements (including fisheries regulatory retention periods).
  • Any applicable Terms of Use agreements regarding your data.

Upon termination of your account, we will provide a reasonable opportunity to retrieve or export your User Data. After the retrieval period, we may delete or de-identify your personal information unless retention is required by law or for legitimate business purposes.

12. Aggregated and De-Identified Data

Bluefin Data may create and use aggregated or de-identified data derived from your use of the Platform for the following purposes:

  • Improving the VESL Platform and Services.
  • Internal analytics and research.
  • System improvement and performance optimization.

Such aggregated or de-identified data will be processed so that it cannot reasonably identify you or your business. We maintain technical safeguards and business processes to prevent re-identification of de-identified data.

13. Data Security

We have implemented reasonable administrative, technical, and physical safeguards designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We regularly review and update our security practices to address evolving threats and vulnerabilities.

We use cookies and similar technologies as described in Section 4 of this Privacy Policy. You can manage your cookie preferences through your browser settings. For more information about the types of cookies we use and how to control them, please refer to Section 4 (Cookies and Tracking Technologies).

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Unfortunately, the transmission of information via the internet and mobile platforms is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through our Services. Any transmission of personal information is at your own risk.

14. Your Choices About Collection, Use, and Disclosure

We strive to provide you with choices regarding the personal information you provide to us:

  • Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of the Services may be inaccessible or not function properly.
  • Location Information. You can choose whether to allow the Services to collect and use real-time information about your device’s location through the device’s privacy settings. Note that blocking location may affect regulatory reporting features.
  • Promotional Communications. If you do not want us to use your email address to promote our own or third parties’ products or services, you can opt out by following the unsubscribe link in any promotional email or contacting us at support@bluefindata.com.
  • SMS/Text Messages. You may opt out of SMS communications at any time by replying STOP or contacting support@bluefindata.com.
  • Global Privacy Control. We honor GPC signals sent by your browser as opt-out of sale/sharing requests.

15. Protection of Mobile Information

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Information collected through our mobile application is used solely for the purposes described in this Privacy Policy, including facilitating regulatory compliance reporting and providing the Services.

16. Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account, through a notification on the App, or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting this privacy policy to check for any changes.

17. Governing Law

This Privacy Policy and any disputes arising out of or related to it shall be governed by and construed in accordance with the internal laws of the State of Louisiana, without regard to its conflict of law provisions. Any legal action or proceeding arising under this Privacy Policy shall be brought exclusively in the federal courts or Louisiana state courts located in Baton Rouge, East Baton Rouge Parish, Louisiana.

18. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Bluefin Data, LLC

Email: support@bluefindata.com

Website: vesldata.com

If you would like clarifications about this privacy policy and our privacy practices, please reach out. We are happy to help.